Professional Practice

TASK 2

Advertising company

INTRODUCTION

The name Les’ Copaque came from the Malay term ‘LAST-KOPEK’ meaning the last card you can take in a card game. Les’ Copaque Production Sdn. Bhd. (LCP) was established in December 2005 to spearhead Malaysia’s animation industry and providing opportunities for the local graduates to showcase their talent. We specialise in producing high-quality 3D animation with local images but have global appeal.

When the company was first established in 2006, Managing Director Haji Burhanuddin and his wife Hajjah Ainon targeted to create a simple story that would relate to anyone no matter their age and background. The animation department on the other hand was very eager to showcase their technical skill. So after months of discussion they came to an agreement to produce an adventure story with a Malaysian ‘Kampung‘background. Thus Les Copaque first project “Geng Pengembaraan Bermula” was launched in a ceremony on 11 September 2007, together with a short animated series called “Upin & Ipin” that acted as a supporting role to the movie. The ideation to produce a short animated series was conceived by Haji Burhanuddin to test the acceptance of 3D animation by Malaysian viewers before releasing “Geng Pengembaraan Bermula”. Since the majority of Malaysians are Muslims, he came out with a plan to create a story about fasting during the month of Ramadhan. Upin & Ipin were chosen as the main cast because they were easy to model and animate; they had no hair (although Upin does have one wiry strand) and possessed the same features. The content and storyline for Upin & Ipin the series was co-written and supervised by Haji Burhanuddin and his wife Hajah Ainon.

MISION

Les’ Copaque Production Sdn. Bhd.’s mission statement can be best derived from our own company’s name. “We use this mentality to the way we do our work, in giving our best in creating our own Intellectual Property (IP) with the highest quality possible”

Therefore, they use this mentality to the way we do our work, in giving our best in creating our own Intellectual Property (IP) with the highest quality possible. Our main goal, however, is to be a media production company that specialises in creating an IP that showcases local talents and Malaysian culture. We also aim to be a platform for young Malaysian talents to showcase their own limitless imagination. there believe that by doing so, we will be the driving force in elevating the Malaysian media-based industry.

LOGO

“The frog is, however, outside the coconut shell, which symbolizes our eagerness to dream big and our abilities to think outside of the box.”

Les’ Copaque Production Sdn. Bhd.’s logo is a little frog which is often seen perching on top of a coconut shell. The symbol was born from a Malay proverb ‘Bagai katak di bawah tempurung’ which literally translates to ‘a frog under a coconut shell’. The proverb addresses people who remain stagnant and take no initiative to step outside to venture out into the world.

EMPLOYMENT OPPORTUNITIES OFFERED BY LES COPAQUE

Les' Copaque Production is now hiring to expand their team to 100 staff. Interested individuals are welcomed to submit their applications. Applicants are given the chance to be part of the 3D animation team that created “Geng: The Adventure Begins” and get involved in exciting new 3D animation productions such as the full television series of “Upin & Ipin” as well as other upcoming productions. Les’ Copaque also has a new merchandising division, geared towards producing creative merchandises for our many IPs. Therefore there are designer positions available for applicants to apply. We also accept applications for Practical and Internship training programs.

We’re hiring: 3D MODELLERS

                       Script writer

                       Junior video editor

                       Render artist

                       vfx artist

                      Compositor

                      Web designer

SUBSIDIARIES UNDER LES COPAQUE

Les’ Copaque Production has branched out another subsidiary called Les’ Copaque Games Development Incorporated (LCGDI). LCGDI, which was established in March 2010, specializes in developing games based on ‘Upin & Ipin’ for the PC and mobile. LCGDI has previously collaborated with Apple and have produced an application for the iPhone, iPod Touch and iPad called ‘Pocket Ipin’, where users are able to play with Ipin by tickling him or giving him fried chicken to eat. ‘Pocket Upin’ followed soon after, where users are able to interact with Upin as well.

In October 2012, LCGDI released their third game called ‘Upin & Ipin Dash’ where the player has to collect points by racing Upin & Ipin through the busy marketplace. In March 2013, LCGDI developed an application that utilizes the Augmented Reality technology for Upin & Ipin magazines, the first in Malaysia. This allows readers to view Upin & Ipin in 3D forms while reading the magazine.

Currently, LCGDI is hard at work on perfecting the Upin & Ipin game and the Upin & Ipin interactive children’s storybook for the iPad.

Geng’s Corner was the first venture into the Restaurant chain and as its name suggest, Geng’s Corner was basically a spin-off and revolved around the popularity of the movie Geng: Pengembaraan Bermula and of course its star attraction the iconic Upin & Ipin. Through-out the years Geng’s Corner had become a favorites dining spot for family.

Operation Hour

Monday to Sunday: 8.00 AM - 12.00 AM

Geng's Corner

No. 2, Jalan Boling Padang G13/G,

Section 13, 40100,

Shah Alam, Selangor Darul Ehsan,

Malaysia.

T: +603 - 5512 0676

F: +603 - 5512 0518

Kedai Makan Upin & Ipin is the latest F&B business entity branched out of Les’ Copaque Production Sdn. Bhd. that apparently revolves around and banking on, popularity of Upin & Ipin as a whole. Significantly, Kedai Makan Upin & Ipin is different from the original Geng’s Corner in a way that Kedai Makan Upin & Ipin is an F&B Avenue that serves fast food with the twist being the range of foods are those of Malay dishes. Up to date, Kedai Makan Upin & Ipin has had its physical presence in Shah Alam, Melati and the latest being in Mydin at Meru Raya, Perak respectively.

Website: kedaimakanupinipin.com

Email: info@kedaimakanupindanipin.com

LC Merchandising Sdn Bhd (LCM) is the subsidiary company under Les' Copaque Production Sdn. Bhd. They handle the production of the merchandises and manage the licensees in manufacturing and distributing a big range of original Upin & Ipin products. They also create a wide type of products based on LCP’s intellectual properties (IP) such as “Geng: Pengembaraan Bermula” and “Upin & Ipin” under U&I Boutique. Upin & Ipin has appeared on many different kinds of merchandise. Upin & Ipin was produced as plush toys and figurines, and their image has graced almost everything from t-shirts to lunch boxes. Other product that wholly owned by LCM is Kelab Upin & Ipin, one way to appreciate and gather all Upin & Ipin fans for their continuous support. LCM organizes their own huge event like “Karnival Upin & Ipin” that has been proven to attract thousands of people. Upin & Ipin mascot will also make their appearance to meet and greet their fans and always been the centre of attraction whenever they come out.

OUR WORKS

       VIDEO LES COPAQUE INTERVIEW

professional practice

TASK 1

SWOT ANALYSIS

 A SWOT analysis is a structured planning method used to evaluate the strengths, weaknesses, opportunities and threats involved in a project or in a business venture. A SWOT analysis can be carried out for a product, place, industry or person. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favourable and unfavourable to achieve that objective. Some authors credit SWOT to Albert Humphrey, who led a convention at the Stanford Research Institute (now SRI International) in the 1960s and 1970s using data from Fortune 500 companies. However, Humphrey himself does not claim the creation of SWOT, and the origins remain obscure. The degree to which the internal environment of the firm matches with the external environment is expressed by the concept of strategic fit.

•  Strengths: characteristics of the business or project that give it an advantage over others.
• Weaknesses: characteristics that place the business or project at a disadvantage relative to others.
•  Opportunities: elements that the project could exploit to its advantage.
• Threats: elements in the environment that could cause trouble for the business or project.

Identification of SWOTs is important because they can inform later steps in planning to achieve the objective. First, the decision makers should consider whether the objective is attainable, given the SWOTs. If the objective is not attainable a different objective must be selected and the process repeated.

Users of SWOT analysis need to ask and answer questions that generate meaningful information for each category (strengths, weaknesses, opportunities, and threats) to make the analysis useful and find their competitive advantage.

Matching and Converting

One way of utilizing SWOT is matching and converting. Matching is used to find competitive advantage by matching the strengths to opportunities. Converting is to apply conversion strategies to convert weaknesses or threats into strengths or opportunities. An example of conversion strategy is to find new markets. If the threats or weaknesses cannot be converted, a company should try to minimize or avoid them.

Internal and External

SWOT analysis aims to identify the key internal and external factors seen as important to achieving an objective. SWOT analysis groups key pieces of information into two main categories:

• internal factors – the strengths and weaknesses internal to the organization
• external factors – the opportunities and threats presented by the environment external to the organization

Analysis may view the internal factors as strengths or as weaknesses depending upon their effect on the organization's objectives. What may represent strengths with respect to one objective may be weaknesses (distractions, competition) for another objective. The factors may include all of the 4p as well as personnel, finance, manufacturing capabilities, and so on.

The external factors may include macroeconomic matters, technological change, legislation, and sociocultural changes, as well as changes in the marketplace or in competitive position. The results are often presented in the form of a matrix.

SWOT analysis is just one method of categorization and has its own weaknesses. For example, it may tend to persuade its users to compile lists rather than to think about actual important factors in achieving objectives. It also presents the resulting lists uncritically and without clear prioritization so that, for example, weak opportunities may appear to balance strong threats.

It is prudent not to eliminate any candidate SWOT entry too quickly. The importance of individual SWOTs will be revealed by the value of the strategies they generate. A SWOT item that produces valuable strategies is important. A SWOT item that generates no strategies is not important.

What the propose of swot

Strength and weakness

Exploring untapped opportunities helps company leaders consider ways to grow. Generally, strong companies are always looking for ways to grow because if they do not grow, they typically fall behind and give up opportunities to competitors. Opportunities can include new and emerging markets, new business and product developments and strategic business partnerships that may create more sales and profits.

Opportunities

Exploring untapped opportunities helps company leaders consider ways to grow. Generally, strong companies are always looking for ways to grow because if they do not grow, they typically fall behind and give up opportunities to competitors. Opportunities can include new and emerging markets, new business and product developments and strategic business partnerships that may create more sales and profits.

Threats

Though it is one of the least enjoyable areas of SWOT to consider, companies need to understand external threats so they are not caught off guard. Changes in government regulations may affect the level of competition or costs companies face. Environmental standards or conditional changes can affect companies in the ways in which they use natural resources for business. Technological advances or changes can affect companies that do not adapt.

Essay about myself

My name is Muhammad Bin Zaidi. I was 21 years old. My eldest child in the family and has three siblings again. I studied at Linton University College and majored in graphic design. I also have the ability to take pictures and video editing. I also like to play ragby since the time of the first school with a friend the other. What I saw within 2 years ago, I went through all this trouble with myself, to build more aware of what I do. Several months ago, I was in an academic problem, who do not attend class, submit assignments late. This problem has helped me to realize that, if I did it again might have caught me in more trouble in my academic results. Furthermore, I also have a few weaknesses that you know, I was a player, so I play a lot of games I'm addicted to the game, and another one is lazy to get up early in the morning. This is a serious problem for because, if I sleep late overslept and missed all day not doing anything just to play games at home. It is my weakness, so my strength in my work, I usually do it in detail, which is slower but still have work and results. I took graphic design courses at University College Linton. Over the holidays I sem worked as a designer in the company of my aunt and photographers. I love my job because it gives me a lot of experience and I show a variety of different walks of life and human behavior specifically for youth. All this experience is beneficial to me and made me realize how much I should be thankful for having friends and a loving family. Even so, sometimes I have a hard time because there are a lot of challenges as well. However, I was trying to see the positive side, because I know that dealing with people is not a simple matter. In order to improve the performance of my work and myself, I believe there are still many things I need to learn, and should strive to have a better life in the future.