TASK 2
Advertising company
INTRODUCTION
The
name Les’ Copaque came from the Malay term ‘LAST-KOPEK’ meaning the last card
you can take in a card game. Les’ Copaque Production Sdn. Bhd. (LCP) was
established in December 2005 to spearhead Malaysia’s animation industry and
providing opportunities for the local graduates to showcase their talent. We
specialise in producing high-quality 3D animation with local images but have
global appeal.
When
the company was first established in 2006, Managing Director Haji Burhanuddin
and his wife Hajjah Ainon targeted to create a simple story that would relate
to anyone no matter their age and background. The animation department on the
other hand was very eager to showcase their technical skill. So after months of
discussion they came to an agreement to produce an adventure story with a Malaysian
‘Kampung‘background. Thus Les Copaque first project “Geng Pengembaraan Bermula”
was launched in a ceremony on 11 September 2007, together with a short animated
series called “Upin & Ipin” that acted as a supporting role to the movie. The
ideation to produce a short animated series was conceived by Haji Burhanuddin
to test the acceptance of 3D animation by Malaysian viewers before releasing
“Geng Pengembaraan Bermula”. Since the majority of Malaysians are Muslims, he
came out with a plan to create a story about fasting during the month of
Ramadhan. Upin & Ipin were chosen as the main cast because they were easy
to model and animate; they had no hair (although Upin does have one wiry
strand) and possessed the same features. The content and storyline for Upin
& Ipin the series was co-written and supervised by Haji Burhanuddin and his
wife Hajah Ainon.
MISION
Les’
Copaque Production Sdn. Bhd.’s mission statement can be best derived from our
own company’s name. “We use this
mentality to the way we do our work, in giving our best in creating our own
Intellectual Property (IP) with the highest quality possible”
Therefore,
they use this mentality to the way we do our work, in giving our best in
creating our own Intellectual Property (IP) with the highest quality possible. Our
main goal, however, is to be a media production company that specialises in
creating an IP that showcases local talents and Malaysian culture. We also aim
to be a platform for young Malaysian talents to showcase their own limitless
imagination. there believe that by doing so, we will be the driving force in
elevating the Malaysian media-based industry.
LOGO
“The
frog is, however, outside the coconut shell, which symbolizes our eagerness to
dream big and our abilities to think outside of the box.”
Les’
Copaque Production Sdn. Bhd.’s logo is a little frog which is often seen
perching on top of a coconut shell. The symbol was born from a Malay proverb
‘Bagai katak di bawah tempurung’ which literally translates to ‘a frog under a
coconut shell’. The proverb addresses people who remain stagnant and take no initiative
to step outside to venture out into the world.
EMPLOYMENT
OPPORTUNITIES OFFERED BY LES COPAQUE
Les'
Copaque Production is now hiring to expand their team to 100 staff. Interested
individuals are welcomed to submit their applications. Applicants are given the
chance to be part of the 3D animation team that created “Geng: The Adventure
Begins” and get involved in exciting new 3D animation productions such as the
full television series of “Upin & Ipin” as well as other upcoming
productions. Les’ Copaque also has a new merchandising division, geared towards
producing creative merchandises for our many IPs. Therefore there are designer
positions available for applicants to apply. We also accept applications for
Practical and Internship training programs.
We’re
hiring: 3D MODELLERS
Script writer
Junior video editor
Render artist
vfx artist
Compositor
Web designer
SUBSIDIARIES
UNDER LES COPAQUE
Les’
Copaque Production has branched out another subsidiary called Les’ Copaque
Games Development Incorporated (LCGDI). LCGDI, which was established in March
2010, specializes in developing games based on ‘Upin & Ipin’ for the PC and
mobile. LCGDI has previously collaborated with Apple and have produced an
application for the iPhone, iPod Touch and iPad called ‘Pocket Ipin’, where
users are able to play with Ipin by tickling him or giving him fried chicken to
eat. ‘Pocket Upin’ followed soon after, where users are able to interact with
Upin as well.
In
October 2012, LCGDI released their third game called ‘Upin & Ipin Dash’
where the player has to collect points by racing Upin & Ipin through the
busy marketplace. In March 2013, LCGDI developed an application that utilizes
the Augmented Reality technology for Upin & Ipin magazines, the first in
Malaysia. This allows readers to view Upin & Ipin in 3D forms while reading
the magazine.
Currently,
LCGDI is hard at work on perfecting the Upin & Ipin game and the Upin &
Ipin interactive children’s storybook for the iPad.
Geng’s
Corner was the first venture into the Restaurant chain and as its name suggest,
Geng’s Corner was basically a spin-off and revolved around the popularity of
the movie Geng: Pengembaraan Bermula and of course its star attraction the
iconic Upin & Ipin. Through-out the years Geng’s Corner had become a
favorites dining spot for family.
Operation
Hour
Monday
to Sunday: 8.00 AM - 12.00 AM
Geng's
Corner
No.
2, Jalan Boling Padang G13/G,
Section
13, 40100,
Shah
Alam, Selangor Darul Ehsan,
Malaysia.
T:
+603 - 5512 0676
F:
+603 - 5512 0518
Kedai
Makan Upin & Ipin is the latest F&B business entity branched out of
Les’ Copaque Production Sdn. Bhd. that apparently revolves around and banking
on, popularity of Upin & Ipin as a whole. Significantly, Kedai Makan Upin
& Ipin is different from the original Geng’s Corner in a way that Kedai
Makan Upin & Ipin is an F&B Avenue that serves fast food with the twist
being the range of foods are those of Malay dishes. Up to date, Kedai Makan
Upin & Ipin has had its physical presence in Shah Alam, Melati and the
latest being in Mydin at Meru Raya, Perak respectively.
Website:
kedaimakanupinipin.com
LC
Merchandising Sdn Bhd (LCM) is the subsidiary company under Les' Copaque
Production Sdn. Bhd. They handle the production of the merchandises and manage
the licensees in manufacturing and distributing a big range of original Upin
& Ipin products. They also create a wide type of products based on LCP’s
intellectual properties (IP) such as “Geng: Pengembaraan Bermula” and “Upin
& Ipin” under U&I Boutique. Upin & Ipin has appeared on many
different kinds of merchandise. Upin & Ipin was produced as plush toys and
figurines, and their image has graced almost everything from t-shirts to lunch
boxes. Other product that wholly owned by LCM is Kelab Upin & Ipin, one way
to appreciate and gather all Upin & Ipin fans for their continuous support.
LCM organizes their own huge event like “Karnival Upin & Ipin” that has
been proven to attract thousands of people. Upin & Ipin mascot will also
make their appearance to meet and greet their fans and always been the centre
of attraction whenever they come out.
OUR
WORKS
VIDEO LES COPAQUE INTERVIEW
